Businesses face difficult choices every day, but the least of which should be deciding the best approach to marketing. There are essentially two possible options—organize an in-house team or hire an external provider. However, some also consider a third approach, opting to implement a hybrid of in-house and outsourced marketing.

Choosing a marketing channel is influenced by numerous factors and is not an easy task. The challenge lies in determining which factors should be taken into consideration given the current needs and immediate plans of the organization. Will an in-house team suffice or is outsourcing the smart and timely decision? What if a hybrid approach is the best way towards achieving the company’s priority goals?

Decision makers should steer themselves in the right direction using the right framework. Let’s dissect each approach to determine the right marketing solution for your business.
What's the right choice for your organization?

If your marketing strategies require a group of people working for consistent and predictable targets and you have an extensive budget, perhaps an in-house team of capable individuals would suffice. When your campaigns require expertise you do not have, outsourcing is an important and viable option.

External providers allow you to focus on internal tasks while their marketing specialists work to attain the goals of your organization. When your needs are varied and will benefit from both outsourcing and in-house efforts, then a hybrid approach is the most feasible option.

Consider your business model, and think about the objective or your organization. With these considerations upfront, you can come up with the right solution. It all boils down to the current needs and aspirations of your business when it comes to determining the right approach that would fulfill your requirements.